Wednesday 4 June 2014

LO1 Task 2 - analysing a media product from an institution - Big John at Breakfast

Purpose
Big John at breakfast is the flagship product of hallam FM. its purpose is to inform, educate and entertain its audience on their way to work or school.
Genre
The genre of the show is mostly adult contemporary music however it does play quite a few old tracks when it does segments like the school days for example.
Form/style
The format of the show is a morning breakfast show which is very chatty and entertaining to commuters and parents doing the school run.
Content
The content of Big John at breakfast is engaging to the audience such as caller discussions on familiar and relate-able subjects, sections such as the hallamster which provides family friendly comedy which is perfect for the school run.
Meaning
The show uses very happy sounding jingles and sound effect to connote that it is a very friendly and lively show. jingles are used at the start and the end of the show , in between segments and in places like after and before songs. the jingles for big John at breakfast follow a theme of the classical 50's style jingles heard on the radio all those years ago. sound effects are used mainly in games played within the show for example when a caller wins the £1000 prize they play a celebratory sound effect. same apply s for example when are caller looses out they play a loosing effect which connote that it was the wrong answer.
I analysed one program of big John at breakfast which was broadcasted on Monday the 2nd of December 2013. The shows content was mostly,due to the time of year, centred around Christmas and the up and coming events within the festive season. The discussions also held within the show was centred again around the Christmas period with one of the questions being " what do partners life about most around Christmas time?" this then engaged the audience with them calling in to answer. music in the show kept to the genre adult contemporary with tracks being , killers" somebody told me" , avicii "wake me up" and little mix " cannon ball" as show in the track list the mix of music is quite diverse meaning it appeals to larger reach of people. the meaning of the show was to entertain those who are on their journey in a car in the morning. it was also to promote and advertisements of the Christmas period. so the overall meaning of the show was to celebrate and show happiness of Christmas. The form of the show is purely radio broad cast so the post production process has to make sure the shows content is lively enough to make the show entertaining. this is show in the big John program for a segment included a high pitched hamster which sung songs for the listeners to guess. this made the show much more interesting to the ear.
production process
The production process has gone into choosing the correct songs and advertisements for that type of year. For example there was a few Christmas songs in the show and also the advertisements remained at the same relevance to the time of year and its target audience. Examples of advertisements in the analysed clip was a Christmas meadowhall ad , a subway add and a halfords advertisement all three of which are in the target audiences financial reach.Also there is the segments like the news which are pre-recorded then played with in the show a long with the pre-scripted live presenter broadcasts. also within the show are the pre-prepared jingles and sound effects used in the show.


broadcasted on the 2nd December 2013

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