Without distribution and advertising a radio media product such as big John at breakfast would be deemed useless as it would fail to reach its audience. There is multiple ways to distribute radio programs one of which is the standard FM/AM transmitter. This emits an analogue signal which is received by those who are tuned into that frequency. this method is quite outdated now and has been over taken by a method called DAB. DAB stands for digital audio broadcasting which is a digital method of broadcasting which provides the audience with more choice of stations and provides them with better sound quality, more information and more than double the stations of analogue. This method is much more efficient at using the radio spectrum so it can broadcast more channels on the same frequency. also due to DAB broadcasting in computer binary code it can be compressed. this is called multiplexing. Bauer Media own their own multiplex where they broadcast both local and national radio stations, such as Hallam FM. Hallam FM also simulcasts its shows on its APP , website and fm at the same time so its easier to access its programmes in the digital age of smart phones etc. Also the use of APP broadcasting makes it much more appealing and convenient for those who are of a younger age or are out on the move regularly by using their phone to listen to its programmes.
Advertising
Also advertising is key for if no one knows about the product they wont tune in to listen. Ways in which big John is advertised is the use of print and digital applications. One would be the banners of the show on social media such as Facebook , the Hallam website its self and digital billboards. Another would be print applications of the events host by big John and the giant billboard poster located on the entrance of the city. banners are also widely placed on buses , bus stops and other common places to broaden its coverage to its target audience. Sponsorship is also used to advertise for example the once (now motor point arena) Hallam FM arena. So because the name is placed all of the landmark of the city the station becomes a common household name. Also Hallam FM sponsors its events like the "summer live" show and its charity events for its own charity " cash for kids". Both these sponsorships increase the advertising reach of its company name , programmes and events. It also makes the most of its air time by the use of indents with in its other shows so that it advertises its shows throughout several times of the day. this covers much more people for it will gain the listeners of its other shows.
hallam fm website
http://www.hallamfm.co.uk/
bigjohn at breakfast on social media
twitter-BigJohnhallamfm
facebook- Big john @breakfast
Hallam fm sponsored arena
Big john at breakfast website banner
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